
Marketing Mix and Budget Split Optimization Modelling Platform
Marketing Mix Modelling (MMM) is a methodology to apply transformations and multivariate regression on marketing time series data to estimate their impact on a selected measure of success.
With multiple promotion channels MMM methodology allows to make informed decisions regarding budget split across channels.
Use of optimization mechanisms allows maximize depth of insights while taking expert knowledge into account.
Process is simple as 1-2-3:
1. Collect data.
2. Model market.
3. Apply results.
You may be interested in

Consulting
We are open communicators. We are ready to share own knowledge and experience.
If we do not know something – we know people who do – you will always…

Latent Class Modelling Platform
In statistics, a latent class model (LCM) relates a set of observed (usually discrete) multivariate variables to a set of latent variables. It is a…

Methodology Development
We are good at developing new methodologies, improving existing ones and adopting known methodologies to your needs.
We are normally working with…