Blog

CloudFlare API v4

Necessity is the mother of invention. Until yesterday we were proud of our smart infrastructure. Every site is running not on one, but on at least two independent servers. CloudFlare provides…

LinkedIn Ad Campaign

Advertising is the engine of commerce Thanks to generous support of LinkedIn we decided to try advertising with LinkedIn. Follow us on LinkedIn. Thank you. Kind regards, in Sydney, August 31,…

Site Reboot

There is nothing more permanent than temporary... After almost four years it is time to update (reboot) our corporate site. Old site is available here. We are true to our original ideas and…

Our Story

Two data scientists created Stochastic Dominance Group Pty Ltd (aka SD Group) in the mid 2012. After obtaining numerous Master and PhD degrees, working in business across continents and industries we…

On Loyalty Cards

We are living the future. Yet, this future is behind what, technologically, should have been already implemented. In this particular case, we are speaking about loyalty cards. Loyalty Cards are not…

Additive versus Multiplicative Marketing Mix Model

The note discusses the most commonly used type of marketing mix model (MMM) specifications: the additive and multiplicative models. We discuss the strength and weaknesses of each. We argue that…